Analytics

One thing I am thankful for in this business of being  e-commerce are statistics. But boy are they a pain in the ass (excuse my french as my Father used to say) to understand. Statistics show you how your website and blog are doing each day, week, month and year and the same goes for each marketing outlet you choose to use to promote your business. They give you the who what where, when, why and how of those interacting with your business in some way online. Unfortunately, all statistics are not the same. They don't even call them the same things (Insights anyone?) or use the same terminology. So it is up to each business owner to figure it out or hire someone who already knows how to use it.

January 2017 Traffic, Income and Goals

January has finished and I did my review. I know things did not go as I had planned them but that's okay. At least I know why and what I can do differently. Writing things down is really helping me. But early in the month I realized I needed some form of accountability. I've got my notes but those are easily ignored. Being an introvert makes me hesitant to just buddy up with a stranger so my blog (and whoever reads it) will be my accountability partner. I've already shared my goals and objectives for this year in my last post. Now, I plan to share my monthly and quarterly reviews. This will include traffic and income reports and wellness reports. Some areas will be more detailed than others since this is a blog focused on creation; particularly creating a successful business.

Goal Setting

In 2015 I had discovered the NiceOps Planathon and the Creativity Planner both of which helped me set down business goals. In the past year I have found multiple ways to expand on that. One thing that is often said is you must have S.M.A.R.T. goals. My issue with that has always been how do you put a time limit on something you've never done before and don't know how long it will all take? I'll be real, I'm still not 100% sure about the answer to that question. But in the very beginning, which is where I am now, you just do your best with the info that you have and go for it. Try your best.