One thing I am thankful for in this business of being e-commerce are statistics. But boy are they a pain in the ass (excuse my french as my Father used to say) to understand. Statistics show you how your website and blog are doing each day, week, month and year and the same goes for each marketing outlet you choose to use to promote your business. They give you the who what where, when, why and how of those interacting with your business in some way online. Unfortunately, all statistics are not the same. They don't even call them the same things (Insights anyone?) or use the same terminology. So it is up to each business owner to figure it out or hire someone who already knows how to use it.
So I figured I would share my findings here for others. And have something I can come back to if need be in the future. Fair warning, I am not a social media or marketing guru so I may have got it wrong. Feel free to correct me. Seriously, correct me if i'm wrong because I depend on this stuff and others may depend on this post.