A personal look at the trails and triumphs of creating a business from the ground up; of starting a business selling what you create.

Friday, October 20, 2017

Brand Identity coming together

Recently, I've been coming up with lots of new ideas for Scarlet Moon Creations. I've come across various pagan business types that have influenced my thoughts for how I want this business to function. So these ideas are not product related per se. I have a list for those. A bunch of which will come to fruition next year. But anyway, the first idea has been pinging me since I took Lisa's Creative Live class where she talked about having product tiers. Some cheap items available all the time and some only available rarely. Same with more expensive items. So I'm thinking about focusing on the 4 seasons and listing items that way. I can also focus on the ingredients I need at that time.

Next idea is, I think I am more interested in having a more service-based business. You may have noticed that I have been offering free tarot readings. I will keep doing so and will soon offer more complex readings for sale in my Etsy shop soon. However, a few other service ideas were made known to me and inspired other possibilities. This all being pagan and spirituality related, I have also fallen into opportunities that increase my confidence in my own knowledge and ability to service others. So, I am really feeling the idea of adjusting my business focus to offering information and services with physical goods being more of a support for the services.

I am also thinking about having a separate blog. I haven't shared new posts because they didn't seem to align with the point of this blog. I keep going back and forth about that though so we'll see.

Including my art and the creation process more, is another recent idea. Literally as of this morning, lol. Everything in the universe is constantly confirming that the journals are a good idea. I have found several awesome new ways to make them. I also have been art journaling a lot. Using it to promote my business just occurred to me. Others do it so why not me? I am not some super great artist but doing things like drawing spreads I can do. So there's that.

So thanks for listening. I hope you're looking forward to the next year. It may seem early to others but I think of my new year as starting November first, my birthday, which also happens to be the day after the unofficial Witches New Year. Also, being a business owner I have to plan ahead. Have a great Autumn Equinox everyone.

  Scarlet Moon Creations

Wednesday, July 26, 2017

Powders and Their Uses

Hi guys,

I am excited. Newly available in the shop are Powders. I haven't talked about these here on my blog but I've shared on Instagram and Facebook for a over a year now. And they first have finally arrived. They stay fresh for a very long time and have multiple uses. Its another item I did not use before. Or so I thought. It took some time deciding on scent combinations though. I decided on the four seasons first since the shop focus is self care and spirituality. We each have a relationship with the seasons. How we think about them and what we associate with them.

Saturday, July 15, 2017

2nd Quarter 2017 Traffic, Income and Goals

The first half of the year is gone. How did that happen?! After having a hard time getting out reports for April and May, I decided to just do this quarterly round up after June finished. My 2nd quarter was not very good. Nothing is up to my standards. June I did have some sales but those were due to promotions in April and May. Who knows what the 2nd half of the year will bring but I plan to step it up.

Friday, April 28, 2017

New Moon Manifestation

I've been thinking about journaling, self care, and the arts as spiritual practices. Want to get in contact with your spirit guides? Write them a letter. In the broom closet but want to celebrate the spring equinox? Use herbs and oils associated with the holiday in your bath or hair oil or food today. No money for altar tools? Doodle, draw or paint and altar in your sketchbook. Go to an observatory on the night of the full moon to celebrate and be closer to the Goddess or a short hike through the woods to connect with the God. Things of this nature.

Wednesday, April 12, 2017

February 2017 Traffic, Income and Goals

February has long passed and I did my review forever ago. I know things did not go as I had planned them and (yes I did say that last month) I think part of the delay in posting this is because I did basically nothing this month. I will be posting my March review asap so as to get over the shame of this one.

Monday, March 27, 2017


One thing I am thankful for in this business of being  e-commerce are statistics. But boy are they a pain in the ass (excuse my french as my Father used to say) to understand. Statistics show you how your website and blog are doing each day, week, month and year and the same goes for each marketing outlet you choose to use to promote your business. They give you the who what where, when, why and how of those interacting with your business in some way online. Unfortunately, all statistics are not the same. They don't even call them the same things (Insights anyone?) or use the same terminology. So it is up to each business owner to figure it out or hire someone who already knows how to use it.

Monday, February 27, 2017

January 2017 Traffic, Income and Goals

January has finished and I did my review. I know things did not go as I had planned them but that's okay. At least I know why and what I can do differently. Writing things down is really helping me. But early in the month I realized I needed some form of accountability. I've got my notes but those are easily ignored. Being an introvert makes me hesitant to just buddy up with a stranger so my blog (and whoever reads it) will be my accountability partner. I've already shared my goals and objectives for this year in my last post. Now, I plan to share my monthly and quarterly reviews. This will include traffic and income reports and wellness reports. Some areas will be more detailed than others since this is a blog focused on creation; particularly creating a successful business.

Tuesday, February 14, 2017

Goal Setting

In 2015 I had discovered the NiceOps Planathon and the Creativity Planner both of which helped me set down business goals. In the past year I have found multiple ways to expand on that. One thing that is often said is you must have S.M.A.R.T. goals. My issue with that has always been how do you put a time limit on something you've never done before and don't know how long it will all take? I'll be real, I'm still not 100% sure about the answer to that question. But in the very beginning, which is where I am now, you just do your best with the info that you have and go for it. Try your best. 

Monday, January 23, 2017

A Look Back at 2016

Six months ago I became obsessed with improving my productivity. 

It started after months of being off topic in life and then months of feeling like a failure, over thinking things and analyzing every move I had made the past three months. Some would call what I did the first quarter of the year soul searching. I agree, but over thinking fits too. After that I started doing what I do best, researching. 

Friday, January 13, 2017

Bullet Journaling

Wow, 2016 is over. Happy New Year everyone. 

Like I vaguely mentioned in my sale post, the goals I had set around this time in 2015 did not go as planned. In fact, I would say I did not achieve any of my goals at all but others would disagree. Suffice it to say I did not do a good enough job setting SMART goals. In my head they meant one thing but do to the limited space in my planner they were written as something else. That being said, I loved the Creativity Planner. It has been the one I have liked the most all throughout my years of planning and being in love with pen and paper.