Subtitle

A personal look at the trails and triumphs of creating a business from the ground up; of starting a business selling what you create.

Monday, October 20, 2014

Holiday Boot Camp

Hey guys,

Its been crazy in the crafting world and in the every day world too. This year I joined Etsy's Holiday Boot Camp and boy is it not what I thought. I thought I'd be getting emails once a week with goals or suggestions for how to prepare for the holiday shopping season. I get emails twice a week though and they are done already. Only eight emails though they came with great worksheets. I thought they would be paced out so you'd get a reminder as you gear up for and go through the holiday season. Kinda of like an e-personal trainer or drill sergeant. Guess I'll have to come up with my own way of doing that.

The first email was to set a goal for the season. My goal is too make $350 in profit by the end of the year. I picked this because I have only made two sales in as many years and I'd like to prove to myself that this can be profitable. I want to move towards the goal of having at least some money in my pocket when I finish my job in March next year. I also want to push myself to update and spruce up my shop and business practices.

There are things that I haven't done like finalize my logo and labels, update my product pictures and promote regularly on all social networks, that I should have done by now. My production and promotion processes should be streamlined by now but they are not. I needed the reason and the encouragement that this Holiday Boot Camp can give to focus more in this business and make it a success.

So, it has been 4 weeks now, I think, and a lot of what Etsy has suggested is on my list of things to do. After I thought out my goal, I wrote out (or typed up) a long list of things to do to get ready. Then I separated them into different categories like new listing, product pictures, social promotion and shipping. From there certain actions listed needed to be broken down into even smaller actions, so I did that as well. Now, I need to come up with a timeline and continue to go down that list. One of the things on that list is posting blogs more often about new products and about the Bronx Etsy Team members as well as other crafters and craft ideas I like and enjoy. Look out for those posts. I also plan to post a recap of this Holiday season; how it went and whether or not I reached me goal. See you on the other side.

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