Subtitle

A personal look at the trails and triumphs of creating a business from the ground up; of starting a business selling what you create.

Monday, September 28, 2015

Labels, Logos and Super Blood Moons

Scarlet Moon Creations
logo on labels
In honor of last nights Super Blood Moon, as NASA is calling it, today's post is about labeling, my logo and business name for Scarlet Moon Creations.

Let me tell you, it took me two years to get all the info on my main product label to fit in a pleasing manner. It took me awhile to make things legible on my secondary product label. Fitting ingredients and instructions for each different product is a pain. I can't wait to reveal my handmade book line since that will only need one label. So for those other small business owners struggling with labels, you are not alone. 

If you've read my Aromatherapy Laws in the U.S.A. post, you know that for bath and body products there are so many label regulations.  I must include company name, product name, net weight, directions and a list of ingredients on all products. For the ingredients list I have to include INCI (International Nomenclature of Cosmetic Ingredients) names or scientific names of all ingredients as well as list them in "descending order of predominance". That makes for a lot of text. Honestly, the ingredients need to have their own label.

So, I was very happy to be able to finally settle on a logo design for my labels earlier this year. As you may have guessed the drawing of a red circle is my official logo. I drew that myself in paint back when I had no other access to design software or professionals. I needed something quick for my Etsy shop at the time. Something to go with my business name. I am quite partial to this image so even though I have an updated version ready, I'll wait for a business anniversary to reveal it. I do have a design background but it's time consuming and I'd like to fiddle with the scarlet moon image I created a bit more.

Obviously, the logo was made to go with my shop name, Scarlet Moon Creations. I think I've explained the creations part pretty well in my updated About page. To me the moon represents emotion, water, the changing tides and the color red, passion and warmth. Red happens to be my favorite color. Scarlet or blood red being my favorite shade. My bedroom walls are that color and have been since the end of high school, so over a decade now and I've moved a few times. In the early mornings its like being in the womb again.

Lunar eclipse October 8 2014
California Alfredo Garcia Jr
from Wikipedia
As you probably know by now thanks to the media, the Blood Moon happens during a total lunar eclipse where the earth gets between the sun and the moon during a full moon phase and cast it shadow on said moon. The red tinge happens because little bits of sunlight peak through our atmosphere. The Super Moon is when the moon is closer to the earth than usual so it looks much bigger. The fact that these two things happened last night is rare. But we all got a good look at the moon. I'll leave it to the Farmer's Almanac to explain if you want more details.

The Blood Moon is also what folklore usually calls the first full moon in autumn or the full moon closest to the Autumn Equinox, which was on September 23rd here in the northern hemisphere. This is also sometimes called the Harvest Moon for obvious reasons. The full moon is considered a very powerful time and a lunar eclipse even more so since the moon is full yet appears new (or dark) for a time. New moons are a time of new beginnings but also a time of reflection. Now add in the fact that the moon is much closer to the earth, appears bigger and definitely has a greater affect on the earth and those of us on it and you have a very powerful celestial body in its prime. Super Blood Moon indeed.

These things are acknowledged in various cultural folklore's and in science. So adding these meaning to my own made for the best business name ever. Literally (okay being a little hokey but whatever)! This is what I put into each of my products, passion, emotions, warmth, caring and power. I create to serve those parts of me that are passionate and powerful. Every time I create something I am starting something new and when I offer it for sale, I am harvesting and reaping what I have sown. I put my all into this business all by myself; blood, sweat and tears (sometimes literally) go into every aspect of Scarlet Moon Creations. And when you purchase something created by me, you can rest easy knowing it was something made with care from the logo and label on the outside to whatever is on the inside.

~Lashette

Check out my Etsy shop, Scarlet Moon Creates to see what's available now. 


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