Subtitle

A personal look at the trails and triumphs of creating a business from the ground up; of starting a business selling what you create.

Monday, October 5, 2015

How I Got Started: Creativity

This is part III of the How I Got Started series. Each part can be read on their own but if you want to read part I and part II, click the links.

As I mentioned in my last post about my business name, I like to create. While I do have a very logical and analytical mind I still love getting lost in the process of creating something. To me there is no difference between figuring out body butters and figuring out math problems. I think its the focus part of things. If something is interesting I will focus and block everything else out. And the reward when you finalize a project is addicting. But I bet you wouldn't be surprised that even after realizing this I didn't get around to making anything again for awhile. Things at first got busy again at work and then I lost my job out of the blue.

I wound up being unemployed for two and a half years. I had jobs here and there but nothing lasted and nothing made me happy so in my head it was one long dark period. I had some of the worst anxiety attacks I have ever experienced in my life and I got to experience depression for a good long time as well. IT was towards the end of this period of employment when some bits of desperation set in that a mentor suggested I try and sell some of the bath salts and body scrubs I had made at their up and coming street festival. I would get free table space in exchange for helping them plan the festival. This did not turn out well (believe me you do not want to know the details) but it did remind me that hey I have this other stuff I can do.

Sensual Massage n' Bath Oil
I got back into researching and spent time after that period mixing up new products (my massage n' bath oil line came out of that time) and remaking old ones. I tried selling at another craft fair that was a bust on the whole but the important part was I was making again. I had a friend tell me about Etsy, this online place where crafters can sell their wares. I thought this is perfect, I don't have the money for table space, let alone any of the other things I'd need to make my products enticing at a craft fair but I don't need that for an online shop.

Let me tell you I researched the hell out of Etsy and getting started with online selling. By this point in my 25 or so years of life I'd only sold used books online at half.com. I'd never even used Ebay (still haven't even though they own half.com, lol). The idea of opening an Etsy shop got me creating a business name, designing a logo, writing product description copy and even starting a blog!! It was crazy times but it got me through a lot. Focusing on this creating business was what helped me through the most boring dead-end job I have ever had, helped me reconnect with friends and family to get back on my feet; it gave me a focus and goals.

But ultimately, having a creative outlet was cathartic. I hadn't done much like this since college art and design classes. Don't get me wrong this is a business run by one woman so there is a lot of work. But there is also a lot of creating. I have a running list of products I want to offer and every year I have to tell myself to focus on one or two goals at a time and follow them through.

Even now, I plan to have two brand new product lines and a newsletter debut within the next six weeks but I've got two more product lines and one variation I am dying to try out RIGHT NOW. Add to this that I am actively working on a completely separate event planning business. I've come to terms with how much planning is a passion of mine. Even so, this year I  made the realization that even making social media content calendars feeds my always hungry creative stomach. :D No shame in my game, honestly. I have come a long way in recognizing that a balance of creativity, honesty, knowledge and planning are what keeps me happy. Scarlet Moon Creations and the upcoming Excelsior Events do that for me on a regular basis.

It is hard to believe this all started when I started looking for a better way to be spiritually fulfilled. You can read more about that in my next post in this series How I Got Started series, Paganism.

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