Logo Design

I apologize for my absence. I've been working hard to get Excelsior Events, my event business, off the ground. You know, that other creative business. I've been focusing mostly on building my brand, logo and website. People when I tell you to get help with these things, get help. I designed my own logo and it took forever. There are too many options and I went way off the image I wanted to have (well not totally). Now I'm wondering if I should start over. I wound up editing my slogan to better explain my logo but then I didn't feel like it fit my business name. So I shortened it. The full version and explanation are in my business plan of course but I was recently reminded that too much information confuses people. 

That aside, I did a pretty good job. Its not completely original art but its distinctive enough. I used Gimp, a program I didn't have much familiarity with but I found its similar enough to photoshop, with its many features, and its free. It moves slowly on my old computer but that's the price I pay. With some instruction reading and lots of youtube video watching I got what I wanted.

My hesitation in changing the logo is because I don't think my other idea will translate well for more serious and sober business events clientele. Also my website launch date has long passed. Thinking about keeping it at this point doesn't feel like settling. More like a good business decision. Maybe one day I will have a pro update it. For now, I am quite proud of my creation. And I am happy with its versatility.

It is easily blown up or downsized. I have a black and white version for when necessary. 3 colors can get expensive when printing but not beyond what I am willing to pay. I also think it looks pretty enough for potential wedding clients as well as meeting clients.

Check it it below. Tell me what you think.

~Lashette
  Excelsior Events
  Scarlet Moon Creations

Other Business

Early on in this blog I mentioned that I had plans for another business. A two-pronged event services business. Event planning is where my heart is. Not that I don't love making and selling my own products. This is just another business where the goal, or at least my goal, is to help people and make them happy. Events just have all my loves in one place so to speak.

Event planning has both the creative elements as well as the practical ones. Plus there is the variety, the deadlines, the stress (yes, I love stress), and the almost constant gratification. I could do three events a day and that would give me that high of a job well done and a client being happy three times. Just knowing that I did a good job and everything went well and that the client is happy, makes me happy . Plus event planning has a definitive outcome. You know what your purpose is and can actively work towards it.

So, this business I want to start is an event services business that would cater to mostly personal and business events; meaning personal life events like weddings, vacations, etc and business meetings, lectures, etc. The two-pronged part comes in because I am Pagan. Pagan event planning is an unexplored niche that I'd like to take advantage of. That sounds bad but there are so many people and events in the pagan community that I would like to lend my event planning experience to to help make things easier on the hosts and help build a bigger more successful community. The two parts of this business would be named the Pagan Event Planner and Excelsior Events. And hopefully there will be some overlap in clients since for me its all one and the same. I want to help everyone equally, and get paid for doing what I love. I can even offer some of my products for certain events.

As far as this blog is concerned I will be making event business posts as well as event ideas and interest boards, so please look out for those. Also, for those who may be confused, please remember that this is my business blog and I did mention from the first post that I would include posts about both businesses. There is some overlap but I will keep each clearly marked on this blog with tags. Also there will be no event business posts open the Scarlet Moon Creations Facebook or Etsy pages.

So please lock forward to my event planning posts.