Logo Design

I apologize for my absence. I've been working hard to get Excelsior Events, my event business, off the ground. You know, that other creative business. I've been focusing mostly on building my brand, logo and website. People when I tell you to get help with these things, get help. I designed my own logo and it took forever. There are too many options and I went way off the image I wanted to have (well not totally). Now I'm wondering if I should start over. I wound up editing my slogan to better explain my logo but then I didn't feel like it fit my business name. So I shortened it. The full version and explanation are in my business plan of course but I was recently reminded that too much information confuses people. 

That aside, I did a pretty good job. Its not completely original art but its distinctive enough. I used Gimp, a program I didn't have much familiarity with but I found its similar enough to photoshop, with its many features, and its free. It moves slowly on my old computer but that's the price I pay. With some instruction reading and lots of youtube video watching I got what I wanted.

My hesitation in changing the logo is because I don't think my other idea will translate well for more serious and sober business events clientele. Also my website launch date has long passed. Thinking about keeping it at this point doesn't feel like settling. More like a good business decision. Maybe one day I will have a pro update it. For now, I am quite proud of my creation. And I am happy with its versatility.

It is easily blown up or downsized. I have a black and white version for when necessary. 3 colors can get expensive when printing but not beyond what I am willing to pay. I also think it looks pretty enough for potential wedding clients as well as meeting clients.

Check it it below. Tell me what you think.

~Lashette
  Excelsior Events
  Scarlet Moon Creations

NYC Small Business Initiatives Part II - WE NYC

We are back with Part II of my experiences with local initiatives for small businesses here in NYC. This is part of a series and though each post is written to stand alone, you may want to read Part I to learn about some of the acronyms I will mention here.

So, as you know my first foray out into the world of small business initiatives didn't go so well. My next one however, was definitely promising. I regularly check the websites for the SBA, SBDC, and SBS for updates and help for whatever new step I am on in my path to business ownership. One day, or night, the work never stops, I came across a promotion on the SBS site about a new initiative called WE NYC. WE NYC stands for Women Entrepreneurs New York City. This new initiative was created by the first lady of NYC, the Commissioner of SBS, and many others, to focus on giving more support to women entrepreneurs here in NYC.

I, as a woman in NYC looking to start my own business, thought this was a lovely idea. Now this is a brand new initiative so they haven't gotten off the ground quite yet. But, they did hold forums to ask local women entrepreneurs questions about what kind of support they need. I attended the forum held in the Bronx at Startup Box a South Bronx-based organization co-founded by Majora Carter, a local celebrity business  woman. Or at least that's how I think of her. 

Anyway, the forum went great. They asked us lots of questions about how we feel, what our experiences with starting our businesses were, and what we would want out of this new initiative. It was nice to be listened to for once; to be asked about my wants and needs as an entrepreneur. The workshop was also a great networking event as well. It was nice to meet and hear from other local women entrepreneurs; to see what we had in common and what made each of us different. Also in attendance were several partners of SBS. They shared their client feedback and experiences during the workshop and afterwards were glad to talk to those entrepreneurs in attendance that were looking for the types of assistance they provided. 

Overall, I had a good time at the WE NYC workshop. Even though the initiative didn't give me anything concrete they helped by letting me interact with others in a similar situations and they let me be apart of brainstorming ideas for future programs that will be to my benefit. Also, I believe that many of the people met may become beneficial relationships in the future. If nothing else, I got a confidence boost because I know that I am not the only one doing this and that there are people out there ready and willing to help us all succeed.

Look out for next week's post about the NYC Business Solutions and the classes I have taken with them.

NYC Small Business Initiatives Part I - SCORE

Hello world! I wanted to share my experiences so far with several small business initiatives available here in New York City (NYC). I plan to stretch this out into several posts; at least three but maybe more.

As a New Yorker, I have several options and many overlap; there's the US Small Business Administration (SBA), then there is the NYS Small Business Development Center (SBDC) and lastly, NYC Small Business Services. These are the main government programs at the federal, state and city levels available to small businesses. They each have many branches and several partnerships with private companies and I have been specifically looking into those geared towards pre-startup and startup small business assistance. It can get a little confusing at first but they all seem to work together is some way, shape or form since NYC encourages small business ownership and entrepreneurship.

Up until several months ago I did my business research strictly online; I had a job that kept me very busy during the day and my commute was 1.5 hours each way mostly on the subway, so this was the only way that I knew of. Also, I am known for my internet research skills and am good at separating the wheat from the chaff and it seems my findings online held up in the real world. However, becoming a business owner on my own leaves for some lonely times and times when doubts can become pervasive. So, to verify my sources (and make myself feel better), I decided it was time to go out and talk to people in person. Find out what the people at these various initiatives have to say. I was definitely looking for mentoring. Someone with experience letting me know whether or not I am on the right track.

My first foray was to sign up for SCORE mentoring. SCORE is an SBA resource partner. Its "...a national network of more than 12,000 entrepreneurs, business leaders and executives who volunteer as mentors to America’s small businesses." It is basically a national small business mentoring program. They have local chapters for face-to-face mentoring, online mentoring, as well as workshops for both. This seemed perfect for me. So, I looked up my local SCORE office, which was not far from my home and went down there. Located in the Bronx County courthouse they share an office with some other initiatives. Not surprising since that's just part of living and working in this city; sharing space. I went down and made an appointment to see a mentor and was supremely disappointed. I had not looked at their website beforehand since my goal was to move my research out of the virtual world. If I had, I would have saved myself some frustration.

I was not paired up with a mentor specific to my needs, though I didn't expect that right off the bat. I thought there would be some sort of intake interview first. But the gentleman I got as my "mentor" was sort of flippant and very general in most of his answers to my questions. I admit to not asking as many questions about how SCORE works because I was thrown off by his attitude. He was also somewhat dismissive of my financing concerns. I was told "you could pay for most of that with one of your credit cards." Just FYI, I don't have any credit cards, so no I can't; he just assumed I did. While he did confirm most of what I'd learned online and did give me a couple of nuggets of new online resources, for the most part he was not at all mentor-like and after being dismissive of how much previous work experience I have had in this field, I didn't want to share my hopes and dreams with him. I was looking for someone to trust and he wasn't it. At the end of out 15-20 minute talk, he then told me the SCORE mentors only work out of this office on Thursdays and they rotate so you may get a different person each time. That led me to thinking that this was not as well run an operation as I had thought. I left feeling that I wasted my time. I have since gone to the SCORE.org website and filled out a mentoring intake form so that I can be matched up with a mentor. Hopefully, things will work out better that way.

Look for Part II soon. Things start to look up as a join a forum for NYC's newest small business initiative WE NYC!