Brand Identity coming together

Recently, I've been coming up with lots of new ideas for Scarlet Moon Creations. I've come across various pagan business types that have influenced my thoughts for how I want this business to function. So these ideas are not product related per se. I have a list for those. A bunch of which will come to fruition next year.

Product Focus - Self Care

Image by Beth Hurlin via 
Juhan Sonin on Flickr

When I started Scarlet Moon Creations my goal was to make more money doing something I thought would be simple. How wrong I was and how far I have come with some knowledge. Honestly, even if it had been super simple I would have complicated it by always trying to improve. 

However I did not research beyond product packaging, ingredients, basic shipping, bookkeeping and how to use Etsy. I had this image in my head of selling spa quality all natural products to the every woman. Which is not bad but not specific enough. There are literally hundreds of thousands of people doing the same and that's just on Etsy. Then there's the other products I decided to add. My handmade books (journals and photo albums) as well my pagan products. Tons of people doing those as well.

Last year after joining the Pagan Business Network and finding out how to do much more research I realized the "if you build it they will come" idiom is deceiving. I had a lot more work to do. One of the things I've realized that I needed to do was decide on a product focus and target market.

After a lot of thought and research I decided that self care would be my product focus. What is self care? I have seen several definitions but the one I am focusing on is "intentional actions to take care of yourself." Having dealt with anxiety and depression I know that bathing and grooming are big parts of self care. As is talking and writing things down. Being aware of what you are putting on as well as in your body is mindful self care. So this ties into the natural movement and the herbal and aromatherapy communities. I also see self care being a major facet of practicing witchcraft and other types of paganism. Improving oneself, sacred bathing, ritual baths, journaling, Book of Shadows and Grimoires, astral traveling, anointing, cleansing and so much more.

Self care as my product focus leaves the door open for future products that I have been considering as well. With all of this in mind earlier this year I changed my Facebook pages focus to posts promoting self care and inspirational messages as well as my products. I have started organizing my Pinterest page to do the same there. Next will be Instagram and Google+. When I finally have an email list my newsletter will highlight self care as well.

Don't get me wrong self care is different for everyone and it includes emotional, spiritual, and mental activities as well as physical ones like using your favorite scented body scrub to scrub the day away. But I want my products to help you help yourself. For those people that do see an at home spa experience as helpful to their well being I am your gal. However, I also think the acts of scrubbing or washing away and putting or smoothing on to be symbolic. And I plan to make more products that tap into that symbolism to help those in need take away the unwanted and put on those good feelings. 

If nothing else, helping people feel good and take care of themselves helps me feel good, so why not?
~Lashette
  Scarlet Moon Creations