Happy New Year

New Year, New Me? Ha! I don't think so. That only works for me on my birthday. Its just the continuation of my story. That being said, I am just continuing my story here from a few weeks ago. I had planned to have blog posts in January but doing stuff took priority over writing about it. January is National Creativity Month and Get Organized Month. Oddly, without knowing this I proceeded to do both. Maybe its symbol of art imitating life.

We had the first of four mercury retrogrades in January. Everybody I know was preparing for and/or cursing it. I ignored it as usual but I now have to wonder if my mindset of continuing what I had already started last year rather than thinking of it as the start of something new was worked. I don't normally have any issues during mercury retrograde so I can't be sure. Whatever works though.

The plan for January was to focus on Excelsior Events but in the beginning that was hard. I don't actually think I accomplished that fully. In December I received a critique on my product photos for Scarlet Moon Creations and asked for more advice from others. Since then my brain had been worried about improving so that I can get more sales. I also came up with a posting plan for SMC on Facebook so I've been trying that out. I've also been renewing listings and the gods know what else.

Meanwhile, for Excelsior Events I have finally typed up my business plan and have been designing a logo like crazy. All in between trying to get hired as a wedding officiant. I added my business listing to yellow pages and have been outlining my marketing plan. Next is to do the same with my financial plan. Put it all together and go up to the business solutions center for help with the next step.

Personally, I've been looking for a job to help me pay for all the things I want to do with my businesses. I also started doing the Grimoire Challenge on tumblr. Its been very helpful personally and professionally. Thanks to this challenge I discovered One Note which I now love. I also finally finished reading the Mabinogi and two other books. I've also found myself taking on more responsibilities with PBN. Oh, I have to make a post about PBN. They are amazing. I took an ad out with them in a pagan magazine last month. I'll be trying again this month too.

As for what happened to the blog, well I didn't have the urge to blog with all that other stuff going on. I actually wrote this post on the 31st. Now I have ideas for new topics and the need to get those I've already written out there. So expect more blogging this month. Topics such as analytics, logo design, business plan writing, bath magic, hair magic, PBN, photography and more to come.

Happy New Year and thanks for staying for more,
~Lashette
Scarlet Moon Creations

2016 Planathon

A couple of weeks ago, I participated in an online event for entrepreneurs called 2016 Planathon. All of us who joined got great tips, tricks and challenges for how to plan for our businesses in 2016. This morning I took some time to plan out the next few weeks for how I am going to implement some of what I learned so I can hit the ground running with a plan in 2016. I'll share my thoughts and my plans in a blog post soon so look out for that. 

Anyway, Planathon basically consisted of 25 videos created by various professionals with small businesses sharing their insights for ten minutes or less. Each video ended with a challenge. All of this took place over a period of five days in a facebook group set up specifically to host this event. The hostess of the planathon, Amber McCue, explained the overall concept and how the first days videos built the framework and from their we could pick and choose which videos we wanted to watch depending on our goals for the next year. 

The first five videos taught how to pick your focus for the next year and then your goals for the first 90 days. For me, my areas to focus on are image, systems, marketing and sales. I had planned to open Excelsior Events this year but had no plan for how to achieve that goal. Now I've moved it back to March 21st, 2016. Since that's roughly 90 days into 2016, I'll keep that date as my official launch date. 

A lot of the videos were focused on topics for people already in business. And I'll keep those in mind for my etsy business but I think I've got a good momentum going for that already. So I focused on what could help me launch a brand new business. Remember this entire event was set up to help one plan out their next year. One video was Plan to Launch by Farideh who happens to be a musician. Who knows better about launches? The most important thing to do for a launch, she said, was to schedule it and then talk about it. Tell people about it over and over. Have blogs and other sites talking about it and leading potential customers to you and whatever it is you are launching. So I'll be doing that for the next few months as well as actually getting ready to launch.

Another great video for me was How to Sell Your Products and Services by Yasmine Khater. It had three important points: 1. Understand what your clients want, 2. Price your solution to hit your income targets, and 3. Make sure to be in front of enough people to get leads. For me, I think it was the last two days that held the most helpful videos. With tips like tracking my time, creating written systems for how I do things, figuring out why I am doing this business, getting clear on my identity, image and voice and having that always in front of me. Also, how to take confident actions and make confident decisions.

All of these videos are fairly short; no longer then 15 minutes, and they are very straightforward. No one is giving you THE solution to all your problem but key tools to help you help yourself. And of course they are just enough that you might sign up for more with any or all of the experts involved. Which I can't fault them for, this is a perfect example for lead generation. 

These videos come at a great time for me while writing my 2nd business plan draft. At this time, I have been tracking how much time it takes me to do regular tasks so that I can schedule things better. I have also been doing some of challenges from the Take Confident Action by Rachel Luna and Grow Your Business and Life by Katie Den Ouden videos where it comes to scheduling my plan. Doing weekly check-ins and my top 3 daily priorities for each goal I have. I plan to next work on my vision board for my life and Excelsior Events. 

Taking things one day at a time rather than thinking about a 5 year or even 1 year plan is better for me. Its less overwhelming and therefore less anxiety and disappointment. And also less procrastination. 

If anyone is interested in learning more about the 2016 Planathon. Feel free to join the Facebook group here. All the videos and ongoing conversations will be available for a year the hostess assures us. 

Happy planning,

~Lashette

Scarlet Moon Creations

Aromatherapy Laws in the U.S.A.

As promised I am back to talk about the recent Aromatherapy webinar I attended and its outcome regarding my business plans.

A few weeks ago, thanks to a great Facebook post by The National Association for Holistic Aromatherapy, I found out about a free webinar they were hosting along with the East West School for Herbal and Aromatic Studies. The webinar was about the labeling of aromatherapy products for sale. I have been having an issue deciding what I should include on my own labels so this webinar was timely.

Out turned out to be very informative in a way I was not expecting. I signed up for the webinar in hopes of getting ideas for label design as well as what I should include on my labels. There was no label design elements but there was tons of information on what could and could not be included on an aromatherapy product label as per the laws in the US, Canada and Europe. But since I live, make and sell in the US, that's the information I am going to share here. Its the most complicated as well.

Required label information included: brand name, product name and net size/weight on the front facing labels. Business name and location as well as a list of ingredients should also be included on your product label but can be put on side or back panel labels. Ingredients should be in order of amount used; greatest to smallest; and use their INCI (International Nomenclature of Cosmetic Ingredients) names. INCI was set up back in the 70s by the Personal Care Products Council and is maintained and updated by them. This system is followed here in the US as well as in many countries around the world. That concludes the MUST HAVEs for your product labels; now on to the DO NOTs. What you are not allowed to use are drug claims in your descriptions. This was the hot topic and the one that brought me to a very important business decision.

To explain what drug claims are and why they are not allowed on aromatherapy labels, I will need to explain the drug, cosmetic and aromatherapy laws in the US. So bear with me and do click the links so that you can get a fuller picture. Here in the US, there is the FDA (Food and Drug Administration), who mostly oversees the Food, drug and cosmetic industries. There is some overlap with the the USDA (United States Department of Agriculture) and the FTC (Federal Trade Commission) though. These government entities have stricter laws and rules for the creation, manufacturing, promotion and sales of food and drugs. This is for multiple reasons; the two most important in this instance being fair competition in those industries and also so that consumers have choice and variety without subterfuge. Basically, it's to make it easier for the average Joe to buy what they need and knowing it works as the labeling and marketing says it will. That being said, the cosmetics industry does not have those same rules nor the same amount of oversight. Probably because it is a newer industry comparatively.

FD&C Act, Sec 201(i)

As for products in the even newer aromatherapy industry, those mostly get categorized under cosmetics as far as the law is concerned. One specific law in particular specifies whether a product is the Food, Drug & Cosmetic Act which defines cosmetics and drugs by their intended uses. Even though essential oils, which make up most of the aromatherapy industry, have therapeutic qualities that have been known for centuries, they are at most used in the alternative medical fields. Which is to say most people think of them as a last resort in most cases there. Anywho, I will speculate that this is because essential oils cannot and do not give the same results all the time to most people so they were never seen as big money makers to the pharmaceutical companies. So they were relegated to aromatherapists and massage therapists. Not that there is anything wrong with either of those professions but both are required by law to go through more training than say your average bath and body product maker since they use essential oils for therapeutic purposes which classifies them as working with 'drugs.' 

This all leads us back to what is allowed on aromatherapy labels and what is not. Because the cosmetic industries, which includes aromatherapy, does not have the rules that the Food and Drug industries do, it makes it simultaneously easier and harder to make a living in these areas. It is easier because there is less oversight and almost anyone could start a home business because the fair business practices are suggestions rather than requirements as in other industries. The FDA does not have to approve products before they go on sale. They do not inspect labs or products nor do they require companies to register with them or get any licensing. This is a bit scary as a consumer since it explains people getting infections from some lipsticks and things like that. But on the plus side prices for aromatherapy products that can be used for therapeutic purposes are cheaper than most medications.

FD&C Act, Sec 201 (g)(1)

Now, for the negative side of this from a business owners point of view. We are not allowed to make drug claims on our packaging, websites, etc. The FDA is on the internet too. Drug claims include pretty much any of the therapeutic qualities of essential oils. For example we cannot use the words, antibacterial, antifungal, antiviral, which most essential oils are. You are not allowed to claim that your product has any altering affect on the body, particularly internally. For example, relieves aching muscles, removes scars, expectorant, soothes stomach upsets, suppresses coughs, removes acne, etc. These are all drug claims. You would be claiming that your product does what a drug would do without having followed any of the rules and practices required for selling a drug in the US. There is this huge long list if things you cannot say if you run an aromatherapy business.

Now, there are a few alternatives. You can say things like soothes muscles, reduces the look of scars or acne, refreshing, comforting, etc. Sound familiar? Now you know why every cosmetic ad and commercial sound and look the same. You're welcome. What can and cannot be put on your labels is covered by the FDA under the FP&L (Fair Packaging and Labeling) Act. This is also where the FTC and USDA come in as well. The FTC regulates all advertising of products with the FDA and the USDA regulates the term organic and any organic products under its National Organic Program (NOP) regulation 7, CFR 205. Some of this all goes for the use of herbs as well. Herbal supplements are classified as drugs by the FDA.

Its frustrating that once you've created something that you can only use about a dozen words to describe it, none of which can go in depth about the ingredients true qualities and all of which every other business even remotely similar to yours uses as well. That being said, I understand why. However, as I reiterated back during my first blogging 101 post, I had plans to write ingredient posts giving my followers and customers a look into why I use certain items and their benefits. With the rules about drug claims, I would not be able to do that. I already do not do that in my Etsy product descriptions since when I joined Etsy, they decided that all if their sellers should follow FDA rules.

Now, I was assured that the FDA is not going to come arrest every small business owner during this webinar. Most companies just get a warning or a fine. They don't have time to look for and find everyone. But, some of the big, popular essential oil companies have gotten warnings or fines. After this webinar, I had a choice to make. As many of you know, I have a Scarlet Moon Creations shop on Etsy from which I sell the physical things I create, the majority of which are bath and body products. I use all natural ingredients which means I fall into the cosmetic/ aromatherapy category. I created this shop for a bit of extra income.

What you do not know is that I have struggled with how much of myself to put into this business. You see my ultimate career love goal is to have my own event services business. My bath and body products were to simultaneously help soothe my need to physically make stuff while funding my startup. I've been working as if this business was my end goal and putting my all into not only creating but researching for the benefit of my customers. I'm an all or nothing kind of girl and I want the best for everyone. But, this could be classified as a hobby and if so I would not feel obligated to keep information from my potential customers in order to follow business rules. Honestly, I don't really make a profit on this business and I have decided to just keep the Etsy shop in the hobby category. This way I can focus more on my plans for event services. That webinar really clarified my personal priorities.

Bookmaking

 For as long as I can remember I have always loved books. All kinds of books, not just reading books. Everything from Encyclopedias to planners is fascinating to me. And of course I absolutely love reading books; it's my favorite pastime; my addiction.

 Bookmaking however has only been a relatively recent fascination. I got interested in bookmaking in a sort of roundabout way. For those who do not know, my religion falls under the Pagan umbrella and back when I first started learning and studying, all the books and people practicing talked about having personal books to keep all my notes, thoughts and beliefs in. One online mentor gave me the intriguing idea of scrapbooking. Scrapbooking is something I always found interesting and had done a few times in the past so I thought why not. However after searching long and hard I could not find the type of book I wanted. Nothing spoke to me even in stores, plus it was hard to find a book that I knew was easy to add pages to later on.



 Then I came across a blog post online which explained with pictures how to make a post bound book. It took me awhile but I bought all the materials (fell in love with the specialty paper section at the local art supply and stationary stores) and built my first book. The scrapbooking continued from there every once in awhile but I thought I was done. Then a few years later a group of friends were graduating and I wanted to make something for them instead of buying it. It took me awhile but after I came up with the idea of making small, personalized books for them I kept going until I had all six done. They came out great if I do say so myself. Here are pictures of four of them.

 I have not made many books since then because it takes a lot of time and space and my personal life went through a lot of changes not too long after that. But I've learned other styles of bookbinding, like Japanese ribbon binding. And I've taken the last year to study how others are binding, designing, marketing, pricing and selling their hand-made books since I had planned to include books in my Etsy shop from
the beginning.

 The thing is, books take a lot longer to make than my bath and body products and its more labor intensive especially since I don't have any of the expensive equipment that makes it easier. But lately, I've been getting the urge to make new books to put up for sale. The idea machine in my head has stopped churning out new ideas for body scrubs and bath soaks. I still have quite a few to unveil in the shop but I think I'll be physically focused on bookmarking for the next few months. My post next week will probably be a picture heavy post showing you my bookmaking process. I hope you guys will look forward to that. I can't wait for you all to see another side of my creative process.

Inspiration and Ideas

I'll be honest, I thought that this business of selling items that I make was just going to be a hobby. Something to help get through some really tough times and so I could have a little extra money in my pocket. My ultimate dream has been to have my own event planning business (more details on that and the bc later). It still is, but as I know, I'm an all or nothing kind of girl. I can't go halfsies on anything. I give it my all or nothing.

So, I have researched the hell out of this business and gotten so many professional plans together. I even have a business consultant (bc). Me! Its so weird when I think about it. On the other side, the creative side, I have tons of ideas for new products, packaging, sales, discounts, promotions, etc. Just random thoughts floating through my head, then BOOM, new idea.

Need an example? I'm glad you asked because the idea for this post came after such a time. I'm laying in bed, looking at facebook and I see one of my all time favorite authors post a link to someone else's Etsy shop. This person makes perfumes and has a line dedicated to and inspired by one of the authors series.

I want to do that. I honestly wanted to some how tie in all the parts of my life into these products. I've already got a god and goddess line and a sabbat line to connect with my spirituality. And I've been trying to think of a way to connect with my love of music and books. I had even looked for Etsy teams for inspiration on how to do this.  Et voila!

I'm very happy about this. Not overwhelmed at all even though I still need to make up ingredient lists, find some guinea pigs friends to test stuff on, learn how to make butters, bath bombs, japanese stab bound books (which I only learned about last week), not to mention handle and update the products I already have. Now I shall be combing through my favorite books for ideas too.

Are you excited? I'm excited.

~Lashette
Scarlet Moon Creations

Business Consultant

Three weeks ago I met with my business consultant for the first time. She's a friend who has been doing this kind of thing for years, Recently she has started her own consulting business and she took me on as a client. It was our first meeting even though we had been talking about it for awhile. This means I had figured out a few things on my own in the mean time. But my questions for now were how to start off getting clients.

I should say first that she is helping me mainly with starting my event planning business, with the Etsy shop as a bit of a tangent. But here is my homework that is to be done by today, our next meeting:
1) Make an extensive list of anyone you'd contact for work, referrals, references, or people who'd test your product, or coordinate with you on events. Group them into 'types'.
2) Write a little paragraph about what you'd say to each 'type' of person.
3) In the 2nd week, make 3 outreaches - a call or email - to different 'types' of people.
4) Think about the synergies between your past experience (event planning, Wicca/paganism, all past work experience) - your current experiences (scarletmooncreations site, working with Howard, telemarketing, current circle of friends & acquaintances and how they are evolving) -and future experiences (what kind of events do you want to be planning a year from now?)

Other ideas we talked about:
1) Working to create something that you're really excited about talking to people about rather than 'selling' your services.
2) Thinking about writing an events column (for Reny/Stacey's site.. other sites..) as a means of getting your event creativity going.
3) 'Bridge products' like sabbat/esbat packages: a mini-event-planning-ritual, associated oils, candles, etc.

I fell a bit behind during the first week but I'm mostly on track now. More details about my ideas, plans, etc, later.

~Lashette